Why Email is Your Most Powerful Weapon
There are so many different ways to reach your customers; it’s enough to make your head spin. How do you know which one is best? The truth is there is one medium that stands out among the rest: Email.
Are You Talkin’ to Me?
Email is a personal message that’s delivered directly to your customer’s inbox. Sending an email allows you to break down the barriers and place your message directly in front of your target audience. No one wonders if an email is meant for them: They know it is.
The great thing about email is that it gives you the opportunity to convince your readers that your content is worth reading. As long as the subject line tells them something intriguing is waiting, you’ll get a great response.
There Are Some Lines You Just Don’t Cross
Of course, there is a balance your marketing needs to strike. Getting too personal can be annoying. Luckily, email is perfect for this balancing act.
People tolerate emails very well. Don’t take that statement as an invitation to spam them. Just keep in mind that an inbox is a great place to communicate with your customers in a friendly manner.
Remember that your readers can leave an email waiting until they have enough time to read it. Your customer might see your email at work, decide that it looks interesting, and open it at night.
Hand Over the Cash
We can’t overlook conversions—the percentage of readers that make a purchase. Making sales is why you promote, isn’t it? Email delivers impressive conversion rates. According to Monetate’s Ecommerce Quarterly, in quarter 1 of 2013, email had a conversion rate of 3.19%. As a comparison, search (Google, Bing, Yahoo! and the like) had a conversion rate of 1.95%, and social media had a conversion rate of 0.71%.
Think about that for a minute. It would stand to reason that search would lead to the most conversion — why are they looking if they aren’t interested in buying? — but email beats it hands down.
When you combine email’s high conversion rate with its low cost, you end up with a great ROI, and that’s why email is such a valuable marketing tool.
If you want to connect on a personal level with your customers and build sales efficiently, email is the way to go, and AutoLoop™ Essentials can provide you with all the tools you need to start an effective email marketing campaign. If you’re interested in learning more, call 877-850-2010 or email us at email@example.com.