Auto Dealers Spend Too Much on Multiple Marketing Companies AutoLoop Finds
CLEARWATER, FL – FEBRUARY 2, 2016 -- A majority of auto dealers are spending their marketing budgets inefficiently, according to AutoLoop, LLC. The leading provider of auto industry marketing and customer relationship management solutions found that dealers are spending too much money due to overlap in vendor services.
"Using multiple marketing vendors, all with overlapping services and all communicating with your customers, is not a good strategy," said John Bottone, Vice President of National Sales, AutoLoop. "More importantly, it leads to a frustrated customer base hit with a barrage of redundant and mixed messages."
"Trying to manage and integrate multiple marketing vendors also creates very inefficient dealership operations," Bottone continued. "Many dealers I know are working with 2, 3, or even 4 (or more) vendors. Each one represents a software product that is communicating in some way with the dealer's customers, sending multiple, uncoordinated messages. This type of overlap can cost thousands of dollars each month and inevitably results in contradictive messaging."
AutoLoop promotes a well-synchronized marketing strategy, starting with the dealer gathering data beforehand about what kind of vehicles will likely interest the shopper. If the shopper is a current customer, the dealer will know the exact vehicle the shopper currently owns as well as which channel of communication they prefer, be it email, text, or phone.
Armed with this information, all of the messages the consumer receives -- from the type of vehicle to financing offers, service, and available amenities -- will be consistent and on point. Instead of feeling confused and unheard, the customer is much more likely to feel well-informed and taken care of. AutoLoop has found that a well-coordinated approach empowers customers to make the right decisions about their vehicle purchase and service needs. Being given the right information at the right time enhances engagement with customers for all their sales and service needs and facilitates a highly profitable and effective Sell-Service-Repeat cycle. This leads to more sales, increased revenue, and happy, loyal customers.
"Imagine a scenario in which a customer receives a postcard offering a special financing rate for a luxury sports car on Monday ... an email announcing a new line of mid-range sedans at a different financing rate on Tuesday ... and a text message offering a discounted oil change on an SUV the consumer sold over a year ago on Wednesday -- all from the same dealer," Bottone explained. "The customer is likely to feel confused and anonymous: it's pretty apparent that the dealer doesn't know the customer or their preferences at all."
AutoLoop has created the industry's only true end-to-end complete single-vendor marketing and engagement solution for streamlining operations and boosting dealer revenue. With full integration between all its products, dealers are able to seamlessly access, utilize, manage and customize program modules, ensuring a streamlined workflow and eliminating the need for multiple products from various vendors.
"Since our inception, our goal has been to deliver speed, accuracy, and cost-effectiveness to every aspect of marketing. We believe minimizing dealers' time is essential to maximizing their profit, and that thinking drives every product we design," said Bottone.
CBT Automotive Conference and Expo attendees can check out all of AutoLoop's many customer engagement products and new offerings on-site at Table 7, February 9-11 2016, at the Omni Hotel at the CNN Center, Atlanta, GA; AutoLoop information is also available at AutoLoop.com
Since 2005, AutoLoop has helped automotive dealerships nationwide increase sales, improve client retention and achieve overall higher customer satisfaction ratings. With the AutoLoop Customer Engagement Suite-- an all-encompassing platform that includes everything from CRM and automated messaging to equity mining, service scheduling and more-- AutoLoop is the industry’s first and only single-vendor, end-to-end marketing and engagement solution. An Inc. 500 company with nearly 50 million names in our database and over a billion individual communications initiated, AutoLoop is passionate about being America's best customer retention partner for progressive dealerships.