More Business at Your Fingertips: AutoLoop Demonstrates Value of Successful Digital Newsletter
AutoLoop’s Popular Digital Newsletter Program Spurs Dealer Sales, Expands to All Brands
CLEARWATER, FL – March 14, 2016–AutoLoop, LLC, the leading provider of auto industry marketing and customer relationship management solutions, today announced the growing success—and subsequent expansion—of its digital customer newsletter program.
With one dealer reporting an additional, and unprecedented, 37 vehicle sales with the first newsletter alone, automotive dealers nationwide are experiencing the remarkable power of this profitable medium.
“Digital newsletters provide dealers with a customer relationship tool that is both distinctly personalized and dealer-customized,” said Graham Annett, AutoLoop Vice President of Marketing. “They help identify and target in-market customers while keeping dealers and customers continuously connected. These connections result in more new sales and substantially higher retention of existing customers throughout the entire ownership lifecycle.”
Driven by each individual customer’s service history, every newsletter is unique to its recipient.
Dealer-generated content and informative articles are curated to best match the recipients’ locations, lifestyles and interests—and deliver the most focused targeting. The newsletter’s completely automated and built-in marketing component flows seamlessly into follow-up on-demand campaigns that reach precision-targeted customers with highly relevant messaging at key points throughout the ownership cycle. Full customization capability allows dealers to decide their own level of involvement with content creation and customer distribution.
Newsletters then continue to drive sales and service through customizable follow-up campaigns specifically based on a customer’s past online click-through behavior, averaging higher article click-through rates than the industry standard.
To ensure optimal interaction on all devices, the newsletter’s design automatically renders for virtually any screen size. Advanced analytics are also included to help maximize ROI and track and manage campaign performance in real-time.
"Every facet of the digital newsletter program is strategically designed to support Auto Loop’s platform of increasing dealer profitability through complete customer engagement,“ said Annett.
Learn more about Auto Loop’s full customer engagement suite, including digital newsletters, by visiting Booth #2957C at the 2016 NADA Convention and Exposition, March 31 to April 3, at the Las Vegas Convention Center. More information is also available by calling 877-850-2010 or visiting AutoLoop.com.
Since 2005, AutoLoop has helped automotive dealerships nationwide increase sales, improve client retention and achieve overall higher customer satisfaction ratings. With the AutoLoop Customer Engagement Suite-- an all-encompassing platform that includes everything from CRM and automated messaging to equity mining, service scheduling and more-- AutoLoop is the industry’s first and only single-vendor, end-to-end marketing and engagement solution. An Inc. 500 company with nearly 50 million names in its database and over a billion individual communications initiated, AutoLoop is passionate about being America's best customer retention partner for progressive dealerships.