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AutoLoop Adds CRM Capabilities to Its Core Platform with Acquisition of Houston-Based CAR-Research

Acquisition expands AutoLoop’s ability to offer dealerships the industry’s most comprehensive customer engagement products

Car-Research-MediumSmallClearwater, FL, June 2, 2014 -  AutoLoop, LLC, a leading provider of customer engagement marketing solutions for automotive dealers nationwide, announced today that it has acquired CAR-Research, developer of XRM, one of the industry’s most customizable and user-friendly CRM software solutions.

Houston-based CAR-Research has developed a CRM specifically designed to conform to dealers’ individual business processes, helping to organize, automate and synchronize all customer interactions, including sales, service, marketing and more. CAR-Research’s technology complements AutoLoop’s already rich product line and furthers the company’s overall goals of developing customer engagement solutions that are increasingly broader in scope, according to AutoLoop CEO Steve Anderson.

Anderson went on to state that the acquisition would contribute to AutoLoop’s goal of remaining the most comprehensive, cost-effective engagement platform resource for dealerships and OEMs. “We’re committed to the continued evolution of automotive engagement marketing,” he said. The new company will offer a wide range of marketing products, including a full-service call center, integrated CRM and a full array of customer engagement solutions.

“The potential of what CAR-Research and AutoLoop can achieve together is truly remarkable,” said Patrick Kelly, who helped form CAR-Research in 1995 and who will continue to serve as the company’s president. Kelly, who has a strong background of dealership experience, noted that the sale “… enables us to further focus our efforts and resources toward developing more dealer-centric solutions.”

“Our strategy to date has centered on helping dealers transform how they drive sales and retain customer loyalty over the long term,” Anderson agreed. “With CAR-Research, we’re adding a fully integrated CRM solution that will set us apart from the rest of the industry.”

About AutoLoop:

Since 2005, AutoLoop’s commitment to “Retention Through Engagement” has helped automotive dealerships nationwide increase sales, improve client retention and achieve overall higher satisfaction ratings. With an all-encompassing platform that monitors customer DMS activity in real-time, AutoLoop automatically triggers personalized custom messages through voice, email, SMS and direct mail to precisely targeted customers. The 2014 acquisition of CAR-Research, LLC, has led to expanded resources, including an integrated CRM and a full-service call center. As an Inc. 500 company tracking over 40 million dealership customers—with nearly a billion individual communications initiated—we’re passionate about making AutoLoop America’s best customer retention partner for progressive dealerships.