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CAR-Research Introduces Innovative New Enhancements to Industry-leading XRM Platform at Digital Dealer 20

CLEARWATER, FL – January 12, 2016 – From Jan. 19-21, visitors to Booth #609 at the Digital Dealer 20 Conference & Expo at Rosen Shingle Creek in Orlando will be among the first to experience all the exciting and powerful new components of XRM—the industry’s most comprehensive, user-friendly CRM platform—from CAR-Research, an AutoLoop company.

“XRM already exceeds traditional CRM solutions by offering robust features that integrate with business processes at every stage of the customer lifecycle,” said John Bottone, Vice President of Sales. “But with a recently enhanced marketing module, full integration with our Quote equity mining solution and proven-effective call center services, XRM becomes so much more than a CRM—it’s essentially a single-source platform for sales, growth and profitability.”  

The enhanced marketing module features an expanded gallery of new, professionally designed templates that are programmed to display optimally on whatever device the customer is using: computer, tablet or phone. More in-depth tracking and reports deliver more effective—and more measurable—customer communications. Additionally, the strengthened integration with Quote pinpoints, targets and engages a dealer’s best prospects even faster with its comprehensive in-drive equity mining. And available call center services increase the potency of any marketing message or other customer communication.

XRM also benefits from full integration with the AutoLoop Customer Engagement Suite, the industry’s only true end-to-end complete single-vendor marketing and engagement solution for improving operations efficiency and driving dealer revenue. By utilizing the full product integration capabilities of the Suite, dealers are able to seamlessly access, manage and customize program modules, ensuring a streamlined workflow and eliminating the need for multiple products from various vendors. 

Digital Dealer attendees can check out the new XRM enhancements and experience the entire AutoLoop Engagement Suite firsthand in Booth #609 at Rosen Shingle Creek in Orlando or obtain more information by visiting, or calling 877-850-2010.

About CAR-Research/AutoLoop:

Since 1995, CAR-Research XRM has been innovating, automating and setting the standard for automotive dealership customer relationship management (CRM) systems. Voted “Top-Rated CRM” three consecutive years by Driving Sales, CAR-Research’s XRM platform enhances operations and improves customer retention by far exceeding the boundaries of traditional CRMs.

In 2014, CAR-Research was acquired by AutoLoop, forming the cornerstone for a more robust, all-encompassing marketing and communication platform. What started as a singular solution has grown into a comprehensive Customer Engagement Suite, boasting everything from CRM and automated messaging to equity mining, service scheduling and more.

For more than a decade now, AutoLoop has been the driving force behind successful automotive dealer engagement marketing, helping individual stores, large groups and OEM partners around the globe achieve overall success. With the addition of CAR-Research, AutoLoop stands as the industry’s first and only single-vendor, end-to-end marketing and engagement solution, delivering efficient results in a way that can’t be matched using products from multiple vendors.